To maintain the move towards gender equality and inclusivity, British American Tobacco Nigeria has unveiled Kikelomo Fisayo-Okusanya as the Marketing Deployment Director for the West and Central Africa Cluster. Her appointment marks a significant milestone as she becomes the second woman to join the leadership ranks within the cluster.
With a remarkable career spanning over two decades in the dynamic world of marketing, Kikelomo embarked on her journey with BAT Nigeria in 2003, serving as a Trade Marketing Representative. Her relentless dedication and expertise propelled her to the role of Area Head for Activation and Shopper Marketing in 2016.
By 2021, Kikelomo had soared to the prestigious position of Area Head for 360 Activation & Marketing Operations. In this capacity, she made history by spearheading an innovative virtual reality market experience and orchestrating a sweeping transformation of the Marketing Skills and Development unit.
In an inspiring vision for the future, a company statement underscores British American Tobacco’s commitment to achieving gender balance, targeting a remarkable 40 per cent representation of women in senior leadership and an impressive 45 per cent in management roles by the year 2025. This pledge reflects their unwavering dedication to promoting inclusivity and gender equality at the highest echelons of management.
Yarub Al-Bahrani, the Managing Director, expressed his enthusiasm for this appointment, emphasizing that British American Tobacco Nigeria is resolutely committed to “A Better Tomorrow” and fostering an inclusive work environment that embraces diverse perspectives and ideas, ultimately paving the way for enhanced decision-making and business success. Kikelomo Fisayo-Okusanya’s ascent is not just a personal achievement but a testament to BAT Nigeria’s dedication to a brighter and more inclusive future.
