HomeEntertainmentAMVCA Cancels Public Voting for Acting Awards in 2024

AMVCA Cancels Public Voting for Acting Awards in 2024

The African Magic Viewers Choice Awards has ended public voting for performance awards.

After the backlash incurred by AMVCA from critics who said the awards are only won by nominees who have large social media subscribers, winners under this category will be determined by a select jury contrary to the former public voting system.

The Head of Content and Channels West Africa, Multichoice, Busola Tejumola disclosed that there have been some crucial changes in the award process.

She revealed on their official Instagram handle, “Over the past decade, Africa Magic has steadfastly upheld its commitment, spotlighting authentic African stories especially those that mirror our diverse cultures.

“As we mark our tenth anniversary of the African Magic Viewers’ Choice Award, we are embarking on a bold initiative to re-evaluate our award categories and further align with global trends and benchmarks. This involves retiring certain categories, streamlining others and revisiting both voting and non-voting classification.

“The key changes are as follows: the number of categories for entries will now be twenty-five, accompanied by two Special Recognition awards, performance awards have undergone streamlining and will fall under the category of Best Actor or Best Actress in a Leading or Supporting Role. Winners in these categories will be determined by the Jury, deviating from the previous voting system. As always, the voting process and results will be verified by Deloitte.”

She also stated that the AMVCA remains committed to inspiring extraordinary talents in the African film and TV industry. She commended all and sundry, from cast to crew and viewers, too. She saluted the viewers who support unwaveringly. Finally, she thanked everyone.

Submissions for all categories are now open from January 15, 2024, and will close on February 14, 2024.

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